The Office of Academic Advising and Retention supports, complements, and contributes to the principal mission of Francis Marion University, which is effective teaching and learning. The office serves students with a wide range of preparations and abilities by developing specialized programs and support services to ensure academic success and helpful academic advising. Each student is assigned an academic adviser who assists in the planning and completion of the student's academic program. Both the student and the adviser follow the Policy on Educational Advising, a copy of which is available in the Office of Academic Advising and Retention. Although each student is responsible for the proper completion of his/her academic program, he/she is encouraged to confer with his/her adviser throughout the year. Administration of the academic advising program is the responsibility of the Office of Academic Advising and Retention in concert with the Provost's Office. Other programs administered by this office include orientation, tutoring, the Comprehensive Achievement Program, and University Life.

Many students enter the University having declared a major and/or program of study. However, to declare a major/minor/or collateral, or to make changes in these areas at any time during your course of study, please stop by the Office of Academic Advising and Retention (SAB 112).