MARKETING COURSES (MKT)

Coordinator: Dr. Kay W. Lawrimore

331 Principles of Marketing (3) F, S, SU. Basic principles of marketing. Emphasis is placed on consumer's role in marketing and on marketing environment. The basic product, place, price, and promotion decisions are examined.

333 Marketing Research (3) (Prerequisite: 331 and Business 205) F. Research methods and procedures in the marketing process; emphasis on the sources of market data sampling, preparation of questionnaires, collection and interpretation of data, and the relation of market research to the policies and functions of the business enterprise.

334 Consumer Behavior (3) (Prerequisite: 331) F. Study of the consumer decision process in the marketing context. Selected concepts from psychology, sociology, anthropology, and other behavioral disciplines are analyzed to develop the student's ability to understand and predict reactions of consumers to marketing decisions.

335 International Marketing (3) (Prerequisite: 331) F, S. Focuses on the role of marketing in today's global economy. Environmental differences among nations will be discussed and emphasis will be placed on the modifications of marketing thought and practices that these environmental differences require. While these important differences will be discussed, world markets where products are becoming standardized will also be emphasized. Topics include corporate organization for international marketing, the nature of marketing information and research in the international arena, and the challenges facing managers who must make international marketing decisions.

338 Personal Selling and Sales Management (3) (Prerequisite: 331 or permission of school) AS. Development of an understanding and appreciation of the personal selling process. Basic sales concepts, principles, and techniques are examined. Personal selling skills are enhanced through discussions, role playing, and sales presentations.

339 Marketing Communications (3) (Prerequisite: 331 or permission of school) SU. In-depth examination of marketing communication tools as they relate to marketing management. Particular topics to be covered include attitude and persuasion strategies, advertising management, direct marketing, and sales promotion.

430 Field Experience in Applied Marketing (1) As Needed. Exposes students to the latest developments in the field of marketing. Emphasizes the role of a marketer as the organization's decision maker. Provides the students with interaction with professional business leaders and experience with the application of marketing theory.

432 Marketing Management (3) (Prerequisite: 331 and 333 or permission of School) S This course is designed to address the challenges of marketing in a rapidly changing environment. Emphasis is placed on analyzing the internal and external marketing environments to extract useful information from raw marketing data. Students will learn to apply knowledge and concepts of marketing, such as product differentiation, market segmentation, and marketing research, in the development of a marketing plan.

440 International Marketing Strategy (3) (Prerequisite: 335) S. Through the use of case analysis and computer simulation, students experience firsthand the complexity of making detailed marketing
decisions in a competitively dynamic environment. Students assume responsibility for making decisions regarding prices, distribution, sales force management, and marketing research allocations. Emphasis is placed on integrating marketing research, corporate resources, and industry characteristics to respond to today's problems and to anticipate future problems and opportunities. Focus is on the global market.

497 Special Studies (3), (2), or (1) (Prerequisite: Permission of school) As Needed. Open only to juniors or seniors with a GPA of 3.0 or higher in their major courses. A maximum of 3 semester hours may be earned. All individual research projects are reviewed by three faculty members from two different disciplines.