SCHOOL OF BUSINESS
Dean: Dr. M. Barry O'Brien
Interim Assistant to the Dean: Dr. Charles G. Carpenter
Faculty: Anaza, J. Aniello, Araujo, Carpenter, Croteau, B. David,
F. David, DeVincenzo, Dittman, Franck, Goradia, Holland, M. Hughes,
B. Johnson, Kyer, Lawrimore-Belanger, Munn, O'Brien, Peters, J.
Pompe, Pugh, Rajagopalan, Rao, Riley, Serrano, Setzler, Sharer,
Shin, A. Smith,
VISION STATEMENT
The School of Business at Francis Marion University strives to provide the highest quality baccalaureate and master's degree business programs offered at a small, comprehensive university in the southeastern United States.
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MISSION STATEMENT
The School of Business at FMU strives to provide learning opportunities
for students from a range of backgrounds and transform them into
globally competitive business men and women.
We teach students to think logically, communicate effectively,
develop an understanding and appreciation of the global business
environment, and follow high ethical standards. Our students develop
conceptual and analytical skills needed to be successful leaders
in both private and public institutions. Our business curriculum
is strengthened by a strong liberal arts focus within the broader
university.
Accredited at both the graduate and undergraduate levels, the School
of Business at FMU has a mission of teaching, research, and service.
Nearly our entire faculty holds a doctorate in the area they teach.
Our small classroom environment promotes interaction among students
and faculty. Our internship program and placement efforts actively
assist students in finding meaningful jobs. Our faculty conducts
research and service activities that enhance the region's economic
and industrial development. Most of our undergraduate students major
in accounting, business economics, finance, general business, management,
management information systems, or marketing, to achieve a Bachelor
of Business Administration degree. Other School of Business students
major in economics and achieve a Bachelor of Arts or Bachelor of
Science degree. Our graduate students work to achieve a Master of
Business Administration degree. Through the Center for Entrepreneurship,
the school works with area for-profit and not-for-profit firms and
integrates those experiences into our business classes. The School
of Business seeks students locally and globally of all ages and
ethnic backgrounds and serves them in a friendly, considerate manner.
OBJECTIVES
Within this mission, the School of Business recognizes four key
objectives:
- Continuous improvement in providing high-quality learning opportunities
with emphasis upon the development of students who think
logically, appreciate creativity, communicate effectively, understand
and appreciate the global business environment, and are guided
by high ethical standards.
- To generate research broadly, and to disseminate expertise in
order to enhance our region's economic and industrial development.
- To provide an environment conducive to multiculturalism and
the appreciation of the relationship of our region to broader
global environments.
- Continuous faculty development in teaching, research and service.
The School of Business offers programs which lead to the following degrees:
Bachelor of Business Administration
Bachelor of Arts in Economics
Bachelor of Science in Economics
Bachelor of Science in Computer Science
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BACHELOR OF BUSINESS ADMINISTRATION PROGRAM
The degree of Bachelor of Business Administration (B.B.A.) offers a major in accounting, business economics, management information systems, finance, general business, management, or marketing.
Students seeking a B.B.A. degree must make formal application to
the School of Business for admission to the Bachelor of Business
Administration Program prior to taking 300 and 400 level business
courses. Application for admission should be filed during the semester
in which 36 hours of general education credit and Accounting 201,
202, Business 150, 205, Economics 203, and 204 are completed. Students
must have a grade point average of 2.0 or higher in these courses
or have permission of the school to enroll in 300 or 400 level courses.
As a requirement for graduation with a Bachelor of Business Administration,
a student must have
- Attained an overall grade point average of 2.0 or higher in
all courses taken at the University, a grade point average of
2.0 or higher in the courses taken in the Department of Business
Administration and Economics, and a grade point average of 2.0
or higher in major courses.
- Completed the program assessment examination required in all majors in the School of Business.
- Completed at FMU at least 50 percent of the business credit
hours required for the B.B.A. degree.
All students seeking the Bachelor of Business Administration degree must complete the following:
| 1. General Education Requirements |
51 hours |
| Includes requirement of Mathematics 140 (or 201) and Economics 203 and 204 |
|
| 2. Additional hours of electives outside the functional business areas of Accounting, MIS, Finance, Marketing, and Management |
15 hours |
| 3. Common Business Core Requirements: |
36 hours |
| a) Business Function and Operations |
9 hours |
| BUS 150 Fundamentals of Business |
3 |
| MKT 331 Principles of Marketing |
3 |
| FIN 341 Financial Management |
3 |
| b) Legal and Social, Ethical and Political |
3 hours |
| BUS 206 Legal & Social Environ. of Business |
|
ECON 203 Introduction to Microeconomics (In General Education)
ECON 204 Introduction to Macroeconomics (In General Education)
POL 101 United States Government
or
POL 103 Introduction to Political Science (In General Education) |
|
| c) Accounting, Management Information Systems, and Quantitative Methods |
15 hours |
| ACTG 201 |
3 |
| ACTG 202 Managerial Accounting |
3 |
| BUS 205 Statistical Methods for Economics and Business |
3 |
CS 150 Microcomputers & Software Applications I
(In General Education) |
|
| MIS 327 Information Systems Fundamentals |
3 |
| MGT 355 Production and Operations
Management |
3 |
| d) Organization Theory, Behavior, and Interpersonal Communications |
6 hours |
| MGT 351 Management of Organizations |
3 |
| ENG 305 Business Writing |
3 |
| SPCO 101 Basics of Oral Communication (In General Education) |
|
| e) Administrative Process and Policy |
3 hours |
| BUS 458 Strategic Management |
3 |
| 4. Major Requirements |
18 to 27 hours |
| a) Accounting |
27 hours |
| ACTG 320 Accounting Information Systems |
3 |
| ACTG 323 Financial Reporting I |
3 |
| ACTG 324 Financial Reporting II |
3 |
| ACTG 325 Cost Accounting |
3 |
| ACTG 328 Federal Taxation I |
3 |
| ACTG 421 Concepts of Auditing |
3 |
| ACTG 422 Financial Reporting III |
3 |
| ACTG 423 Accounting for Governmental and Not-for-profit Organizations |
3 |
| or ACTG 424 Accounting Theory and Practice |
3 |
| or ACTG 428 Federal Taxation II |
3 |
| or ACTG 429 Tax Research |
3 |
| School Elective |
3 |
| TOTAL REQUIRED HOURS |
129 |
Each applicant for the Certified Public Accountant (CPA) examination in South Carolina must hold a baccalaureate degree and a minimum of 150 semester hours from a college or university recognized by the South Carolina Board of Accountancy. The 150 hours must include a minimum of 30 hours in accounting and 24 hours in administration courses other than accounting courses. Individuals planning to sit for professional accountancy exams, including graduates of other institutions, should consult with an accounting adviser to prepare a plan for acquiring the necessary courses and hours of credit.
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| b) Management |
18 hours |
| MGT 352 Organizational Behavior or |
3 |
| MGT 373 Management Science |
3 |
| Plus six hours from: |
|
| MGT 353 Human Resource Management |
3 |
| MGT 356 Process Improvement and Quality
Control |
3 |
| MGT 357 Management of Service Operations |
3 |
| NPM 351 The Non-Profit Sector: Structure
and Dynamics |
3 |
| Plus six hours from: |
|
| MGT 452 Advanced Human Resource Management |
3 |
| MGT 454 Entrepreneurship and Small
Business Management |
3 |
| MGT 460 International Management |
3 |
| MGT 467 Production Planning and Control |
3 |
| School Elective |
3 |
| TOTAL REQUIRED HOURS |
120 |
| |
|
| c) Marketing |
18 hours |
| MKT 333 Marketing Research |
3 |
| MKT 334 Consumer Behavior |
3 |
| MKT 335 International Marketing |
3 |
| MKT 432 Marketing Management |
3 |
| MKT Elective |
3 |
| School Elective |
3 |
| TOTAL REQUIRED HOURS |
120 |
| |
|
| d) Finance |
21 hours |
| FIN 301 Financial Fundamentals |
3 |
| ECON 321 Money and Banking or FIN 344 Real
Estate Finance |
3 |
| FIN 347 Investments I |
3 |
| FIN 348 Investments II |
3 |
| FIN 442 Advanced Corporate Finance |
3 |
| FIN 443 Financial Markets |
3 |
| FIN 450 Cash Management |
3 |
| TOTAL REQUIRED HOURS |
123 |
| |
|
| e) Business Economics |
18 hours |
| ECON 310 Intermediate Microeconomic
Theory |
3 |
| ECON 320 Intermediate Macroeconomic
Theory |
3 |
| ECON 321 Money and Banking |
3 |
| ECON 325 International Economics |
3 |
| ECON 450 Senior Seminar in Economics |
3 |
| School Elective |
3 |
| TOTAL REQUIRED HOURS |
120 |
| |
|
| f) Management Information Systems |
21 hours |
| MIS 225 Modern Programming |
3 |
| MIS 347 Business Data Communications |
3 |
| MIS 447 Data Base Management |
3 |
| MGT 373 Management Science |
3 |
| MIS 378 Business Decision Support
Systems |
3 |
| MIS 467 E-Commerce or MGT 467 Supply
Chain Management |
3 |
| MIS 477 Special Topics in Information
Systems |
3 |
| TOTAL REQUIRED HOURS |
123 |
| |
|
| g) General Business |
18 hours |
| MKT 333 or MKT 334 or MKT 335 |
3 |
| Any 300 or 400 Management course (except
MGT 355 or MGT 351) |
3 |
| Any 300 or 400 level Finance course
(except Finance 341) |
3 |
| ECON 310 Intermediate Microeconomics |
3 |
School Electives (Accounting, Economics,
Finance, Management,
Management
Information Systems, Marketing |
6 |
| TOTAL REQUIRED HOURS |
120 |
| |
|
| 5. Total B.B.A. Requirements |
120 to 129 hours |
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MINOR
A minor is business consists of BUS 150, ACTG 201, and ECON 203 plus nine additional hours which must be selected from:
| MIS 327 |
|
Information Systems Fundamentals |
| ECON 310 |
|
Intermediate Microeconomic Theory |
| ECON 325 |
|
International Economics |
| FIN 301 |
|
Finance Fundamentals |
| FIN 341* |
|
Financial Management |
| MGT 351 |
|
Management of Organizations |
| MKT 331 |
|
Principles of Marketing |
| MKT 335 |
|
International Marketing |
*FIN 341 has a prerequisite ACTG 201 and ACTG 202. The prerequisites
for these courses must be met. Students minoring in Business must
declare their minor with the Dean of the School of Business before
taking 300-level business courses. Minors must have a 2.0 grade
point average in the 6 courses taken as their minor.
COLLATERAL
No collateral in the Bachelor of Business Administration Program is offered.
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FOUR-YEAR PLAN FOR ACCOUNTING MAJORS
| Freshman Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| Art 101, Music 101, or Theatre 101 |
3 |
English 200 |
3 |
| Math 111 |
3 |
Math 140 |
3 |
| English 112 |
3 |
Computer Science 150 |
3 |
| Business 150 |
3 |
Political Science 101 or 103 |
3 |
| Science and lab |
4 |
Science and lab |
4 |
| Total Credits |
16 |
Total Credits |
16 |
| Sophomore Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| Accounting 201 |
3 |
Accounting 202 |
3 |
| Economics 203 |
3 |
Economics 204 |
3 |
| Business 205 |
3 |
Business 206 |
3 |
| Speech Communication 101 |
3 |
Literature |
3 |
| Science and lab |
4 |
History |
3 |
| Total Credits |
16 |
Total Credits |
15 |
Apply for admission to the
B.B.A. program after accumulation of 55 hours.
Plan junior and senior courses carefully - the courses are not offered every semester. |
| Junior Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| Non-Business Elective |
3 |
Non-Business Elective |
3 |
| English 305 |
3 |
Accounting 324 |
3 |
| Accounting 320 |
3 |
Accounting 325 |
3 |
| Accounting323 |
3 |
Management 355 |
3 |
| Management Information Systems 327 |
3 |
Management 351 |
3 |
| Total Credits |
15 |
Total Credits |
15 |
| Senior Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| Accounting 421 |
3 |
Business 458 |
3 |
| Accounting 422 |
3 |
Accounting Elective 423, 424, 428, or 429 |
3 |
| Accounting 328 |
3 |
Business Elective: Accounting 423*, 424*, 428*,
or 429*, or Business 306 |
3 |
| Finance 341 |
3 |
Humanities Elective |
3 |
| Marketing 331 |
3 |
Non-Business Elective |
3 |
| Total Credits |
15 |
Total Credits |
15 |
| Additional 6 hours of
Non-Business Electives are required and may be taken
anytime.
Total Hours Required for Degree 129
*May be taken as an Accounting elective
or as a Business elective but not as both. |
|
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ACCOUNTING COURSES (ACTG)
Coordinator: Dr. Brad R. Johnson
201 Financial Accounting (3) (Prerequisite: Math 111 or higher, CS 150) F, S, SU. The conceptual approach to financial accounting. The income statement, retained earnings statement, balance sheet, and cash flow statement are studied with emphasis placed on an understanding of the underlying assumptions, theories, and concepts, as well as a thorough understanding of the basic accounting equation.
202 Managerial Accounting (3) (Prerequisite: 201) F, S, SU. Introduces the planning and control aspects of internal accounting. Topics include cost systems, cost behavior, direct costing, capital budgeting, decentralized operations, relevant costs, operations budgeting, differential cost, and variance analysis.
320 Accounting Information Systems (3) (Prerequisite: 202)
F, SU. An introduction to the design and implementation of a systematic
structure for providing information for decision making for both
management and others interested in an organizations' operations.
It includes data gathering, processing, preparing reports, and controls
over the operations of the organization. It includes both manual
and computerized systems with emphasis on internal controls.
323 Financial Reporting I (3) (Prerequisite: 202 with grade
of C or higher) F, SU. Reviews the accounting cycle, discusses the
conceptual framework as a basis for accounting theory, and provides
an in-depth study of GAAP in relation to preparation of financial
statements. Topics include the time value of money and accounting
for current (and non-current) assets.
324 Financial Reporting II (3) (Prerequisite: 323 with grade
of C or higher) S, SU. This course provides an in-depth study of
GAAP in relation to preparation of financial statements, including
(1) accounting for current (and non-current) liabilities and stockholders'
equity and (2) calculating EPS. Special topics including accounting
for investments, income taxes, pensions, and leases.
325 Cost Accounting (3) (Prerequisite: 202 with grade of C or higher) S, SU. The planning, control, and decision aspects of internal accounting. Topics include cost accumulation and assignment, decentralized operations, and performance measurements.
328 Federal Taxation I (3) (Prerequisite: 202 with a grade of C or higher or permission of the school) F. Emphasizes the study of individual income taxation. Major topics revolve around the determination of taxable income, including filing status, gross income and exclusions, deductions, gains and losses. Other areas of study include the federal tax system and tax research.
421 Concepts of Auditing (3) (Prerequisite: 320, 324 with grade of C or higher and Management 308) F. The various concepts and techniques used to verify the amounts reported on the financial statement are covered, as well as the auditor's report, the concept of internal control, and the code of ethics.
422 Financial Reporting III (3) (Prerequisite: 324 with grade of C or higher) F. An in-depth study in specific accounting issues associated with the preparation of financial statements (e.g., business combinations, consolidated statements and international operations) and some work in not-for-profit financial reporting (e.g., governmental fund accounting).
423 Accounting for Governmental and Not-for-Profit Organizations (3) (Prerequisites: 323 and 324) An in-depth study of the financial accounting and reporting requirements and methods for state and local governments. Also the unique accounting and reporting practices of hospitals, academic institutions, human service organizations, and other non-business organizations are surveyed.
424 Accounting Theory and Practice (3) (Prerequisite: 324 with grade of C or higher) S. Study of the concepts and principles underlying the procedures and methods used in accounting. Also includes discussion of governmental and not-for-profit accounting.
428 Federal Taxation II (3) (Prerequisite: 328 with a grade of C or higher or permission of the school) S. Generally emphasizes the study of business income taxation. More specifically, it focuses on the application of federal law within the context of the income taxation of (a) regular “C” corporations and their shareholders, (b) “S” corporations and their shareholders and (c) partnerships and their partners. Topics include the income tax consequences of the formation, operation, consolidation, and termination of business entities.
429 Tax Research (3) (Prerequisites: 328 or permission of the school) F. Focuses on applied research in Federal taxation. It examines (1) primary sources of the tax law (e.g., the Internal Revenue Code, Treasury Regulations and Supreme Court rulings) and (2) various tax research methodologies. It includes practical written assignments that (a) require application of specific primary sources and (b) must be completed using state-of-the-art, on-line, tax research databases to locate and interpret primary source materials.
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FOUR YEAR PLAN FOR GENERAL BUSINESS MAJORS
| Freshman Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| English 112 |
3 |
English 200 |
3 |
| Math 111 |
3 |
Math 140 |
3 |
| Political Science 101 or 103 |
3 |
Computer Science 150 |
3 |
| Business 150 |
3 |
History |
3 |
| Science Elective |
3 |
Science |
4 |
| Total Credits |
15 |
Total Credits |
16 |
| Sophomore Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| Accounting 201 |
3 |
Accounting 202 |
3 |
| Economics 203 |
3 |
Economics 204 |
3 |
| Business 205 |
3 |
Business 206 |
3 |
| Speech Communication 101 |
3 |
Literature |
3 |
| Science |
4 |
Science |
4 |
| Total Credits |
16 |
Total Credits |
16 |
Apply for admission to the
B.B.A. program after accumulation of 55 hours.
Plan Junior and Senior courses carefully - the courses are not offered every semester. |
| Junior Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| Art 101, Music 101 or Theatre 101 |
3 |
Finance 341 |
3 |
| Marketing 331 |
3 |
Management Information Systems 327 |
3 |
| Management 351 |
3 |
Marketing 333, 334, or 335 |
3 |
| Management 355 |
3 |
Elective |
3 |
| English 305 |
3 |
Humanities Elective |
3 |
| Total Credits |
15 |
Total Credits |
15 |
| Senior Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| Any upper level Finance course (except Finance 341) |
3 |
Business 458 |
3 |
Any 300- or 400-level Management course
(except Management 351 or Management 355) |
3 |
Elective |
3 |
| Economics 310 |
3 |
Business Elective |
3 |
| Elective |
3 |
Business Elective |
3 |
| Elective |
3 |
|
|
| Total Credits |
15 |
Total Credits |
12 |
| Total Hours Required for Degree 120
|
|
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BUSINESS COURSES (BUS)
Coordinator: Dr. David P. Franck
150 Fundamentals of Business (3) F, S, SU. Introduces the fundamental functions and activities of modern business organizations. Topics include: an overview of the economic system, accounting and record keeping, marketing, management, finance, information systems, legal issues, business ethics, and international business. In addition, careers in business and entrepreneurship are considered.
205 Statistical Methods for Economics and Business (3) (Prerequisite: Mathematics 140) F, S, SU, Covers basic statistical concepts and methodology including probability theory with emphasis on the normal and binomial distributions, confidence intervals, tests of hypotheses, and simple linear regression analysis. Use of computer software to solve problems.
206 Legal and Social Environment of Business (3) F, S, SU. Study of the legal environment of business in general with emphasis on ethics, creditor's rights and bankruptcy, business organizations, government regulations, and the protection of property and other interests.
306 Business Law (3) (Prerequisite: 206) S. In-depth study of the uniform commercial code, contracts, sales, commercial paper, secured transactions, agency, employment, and ethics.
458 Strategic Management (3) (Prerequisite: MIS 327, MGT
355 and 351, MKT 331, FIN 341) F, S, SU. The study of how an organization
achieves its mission and objectives in an effective and efficient
manner in an effort to achieve a competitive advantage. This course
will cover the process of strategic management that includes scanning
the environment, formulating a strategy, implementing a strategy,
and evaluating and controlling the strategy.
475 Internship in Business (3) (Prerequisite: Full acceptance
to B.B.A. Program, 2.5 grade point average overall, in Business,
in major; approval by adviser, coordinator and department chair.)
This is an educational strategy integrating classroom studies with
work-based learning related to the student's academic curriculum
and/or career goals. At the work site, students engage in a series
of assignments documented in a learning agreement that is subsequently
evaluated.
505 Principles of Financial Management (2) (Prerequisite:
Admission to the M.B.A. Program or approval of the Dean of the School
of Business) SU. An introduction to basic financial tools and techniques
used in corporate financial management, including planning, assets
management, capital budgeting, capital markets, and international
finance. These courses will also be available for seniors from non-business
majors. Business 501-Business 507 are to be used to satisfy foundation
requirements for entrance into the M.B.A. Program. Business 508
is a topics course designed to allow instructors flexibility in
offering electives for the M.B.A. Program.
506 Principles of Information Systems (2) (Prerequisite: Admission to the M.B.A. Program or approval of the Dean of the School of Business) SU. Study of the organizational and management issues related to the application of information systems technology into the firm and the management of information systems technology in business organization. These courses will also be available for seniors from non-business majors. Business 501-Business 507 are to be used to satisfy foundation requirements for entrance into the M.B.A. Program. Business 508 is a topics course designed to allow instructors flexibility in offering electives for the M.B.A. Program.
509 Principles of Marketing (2) (Prerequisite: Admission
to M.B.A. program or approval of the Dean of the School of Business)
SU. An introduction to the core concepts of marketing and its key
role in development and implementation of business strategy and
tactics. These courses will also be available for seniors from non-business
majors. Business 501-Business 507 are to be used to satisfy foundation
requirements for entrance into the M.B.A. Program. Business 508
is a topics course designed to allow instructors flexibility in
offering electives for the M.B.A. Program.
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FOUR-YEAR PLAN FOR BUSINESS ECONOMICS MAJORS
| Freshman Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| English 112 |
3 |
English 200 |
3 |
| Math 111 |
3 |
Math 140 or 201 |
3 |
| Art 101, Music 101, or Theatre 101 |
3 |
Political Science 101 or 103 |
3 |
| Business 150 |
3 |
Computer Science 150 |
3 |
| Science and lab |
4 |
Science and lab |
4 |
| Total Credits |
16 |
Total Credits |
16 |
| Sophomore Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| Accounting 201 |
3 |
Accounting 202 |
3 |
| Economics 203 |
3 |
Economics 204 |
3 |
| Business 205 |
3 |
Business 206 |
3 |
| Speech Communication 101 |
3 |
Literature |
3 |
| Science and Lab |
4 |
History |
3 |
| Total Credits |
16 |
Total Credits |
15 |
Apply for admission to the
B.B.A. program after accumulation of 55 hours.
Plan Junior and Senior courses carefully - the courses are not offered every semester. |
| Junior Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| Non-Business Elective |
3 |
Management 355 |
3 |
| Management Information Systems 327 |
3 |
Economics 325 |
3 |
| Economics 310 |
3 |
Finance 341 |
3 |
| Economics 320 |
3 |
Economics 321 |
3 |
| English 305 |
3 |
Humanities Elective |
3 |
| Total Credits |
15 |
Total Credits |
15 |
| Senior Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| Management 351 |
3 |
Business 458 |
3 |
| Marketing 331 |
3 |
Economics 450 |
3 |
| Economics 410 |
3 |
Non-Business Elective |
3 |
| Humanities Elective |
3 |
Non-Business Elective |
3 |
| Non-Business Elective |
3 |
|
|
| Total Credits |
15 |
Total Credits |
12 |
| Total Hours Required for Degree 120 |
|
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BUSINESS ECONOMICS COURSES (ECON)
Coordinator: Dr. Ben L. Kyer
203 Introduction to Microeconomics (3) F, S, SU. Introduction
to the role of individuals in economic decision-making, the determination
of relative prices and output, and problems associated with resource
allocation, monopoly, government regulation, and international trade.
Freshmen are allowed to take Economics 203 if they have a minimum
SAT score of 800 and a projected grade point average of 2.0.
204 Introduction to Macroeconomics (3) F, S, SU. Introduction to the operation and behavior of the economy as a whole. Primary focus is the determination of the level of gross domestic product, the inflation rate, and the unemployment rate. Additional topics include interest rates, monetary and fiscal policy, and an introduction to international economics.
250 Introduction to the Basic Principles of Economics (3) (Prerequisite: Education 299) As Needed. Study of microeconomics and macroeconomics within the context of the market economy. Examination of economic problems associated with monopoly, poverty, pollution, unemployment, and inflation. Other topics are government, international trade, money, and banking. Credit may not be applied to any degree offered by the School of Business. Credit toward graduation may not be earned in both Economics 203-204 and Economics 250.
300 Economic History of the United States (3) (Same as History 300) S. Development of business attitudes, institutions, organizations, and technology from the world of the colonial entrepreneur through stages of specialization and integration to the establishment of our modern industrial economy.
310 Intermediate Microeconomic Theory (3) (Prerequisite: 203) F, SU. Application of economic analysis as it relates to decisions by individuals and firms under various market structures. Emphasis is placed on developing analytical skills and on applying consumer and producer theory to decisions of individuals, businesses and government.
320 Intermediate Macroeconomic Theory (3) (Prerequisite: 204) F, SU. Examines the Classical, Keynesian, and IS-LM models of the macroeconomy. The use of monetary and fiscal policy to achieve low rates of inflation and unemployment and an acceptable rate of economic growth is also studied.
321 Money and Banking (3) (Prerequisite: 204) S, SU. Study
of characteristics and functions of money in the modern economy,
the Federal Reserve System, and an introduction to financial intermediation,
institutions and monetary policy. Emphasis is placed on credit markets,
the fractional reserve banking system, and its relationship to financial
markets.
323 Urban and Regional Economics (3) (Prerequisite: 203) SU. Study of the growth and development of urban and rural areas of the United States. Topics include industrial, agricultural, and business location; labor migration; urbanization; benefit-cost analysis; and regional objectives and policies.
325 International Economics (3) (Prerequisite: 203) S. International trade and monetary theory including commercial policy, trade restrictions and trade blocs, exchange rate determination, and the balance of payments. Emphasis is on applying economic analysis to international events and issues to improve understanding of how the world economy operates.
340 Environmental and Natural Resources Economics (3) (Prerequisite: 203) F. Examines the relationship between the market system and natural resources. Topics include: economic appraisal of energy policy; resource depletion; economic role of fisheries; pollution control of air, land, and water, regional and global air pollutants; and capital theory.
397 Special Topics in Economics (3) (Prerequisites: Previous economics course or permission of school). In-depth study of an area of interest in economics. May be taken twice for academic credit with departmental approval.
400 Public Finance (3) (Prerequisite: 203) S. Examines government spending and taxation as they relate to the provision of public goods, the redistribution of income, and the stabilization of the economy.
405 Development of Economic Thought (3) (Prerequisite: 203 and 204) F. Examines the history of economic thought from the Ancient Greeks to John Maynard Keynes, with special emphasis on Adam Smith, Karl Marx, the marginalist revolution, and Alfred Marshall.
410 Labor Economics (3) (Prerequisite: 310) F. Examines the nature of the labor market and problems dealing with labor groups. Topics include history of the labor movement, union structures, labor law, and collective bargaining.
450 Senior Seminar in Economics (3) (Prerequisite: 310, 320) This course is designed for seniors majoring in Economics and will focus on selected economic issues. Emphasis will be placed on reading, discussion, debate, and preparation of reports and papers on the topics chosen.
497 Special Studies (3), (2), or (1) (Prerequisite: Permission
of school) As Needed. Open only to juniors or seniors with a grade
point average of 3.0 or higher in their major courses. A maximum
of 3 semester hours may be earned. All individual research projects
are reviewed by three faculty members from two different disciplines.
May be taken for credit (3 hours) towards the Honors degree by special
arrangement.
Back to Table of Contents
FOUR YEAR PLAN FOR FINANCE MAJORS
| Freshman Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| English 112 |
3 |
English 200 |
3 |
| Math 111 |
3 |
Math 140 |
3 |
| Art 101, Music 101, or Theatre 101 |
3 |
Computer Science 150 |
3 |
| Business 150 |
3 |
Political Science 101 or 103 |
3 |
| Science and lab |
4 |
Science and lab |
4 |
| Total Credits |
16 |
Total Credits |
16 |
| Sophomore Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| Accounting 201 |
3 |
Accounting 202 |
3 |
| Economics 203 |
3 |
Economics 204 |
3 |
| Business 205 |
3 |
Business 206 |
3 |
| Speech Communication 101 |
3 |
Literature |
3 |
| Science and Lab |
4 |
History |
3 |
| Total Credits |
16 |
Total Credits |
15 |
Apply for admission to the
B.B.A. program after accumulation of 55 hours.
Plan Junior and Senior courses carefully – the courses
are not offered every semester. |
| Junior Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| Economics 321 or Finance 344 |
3 |
Finance 341 |
3 |
| English 305 |
3 |
Management Information Systems 327 |
3 |
| Marketing 331 |
3 |
Management 308 |
3 |
| Management 351 |
3 |
Humanities Elective |
3 |
| Finance 301 |
3 |
Non-Business Elective |
3 |
| Total Credits |
15 |
Total Credits |
15 |
Note: Finance 344 will be offered during
the Summer II term. If a student does not plan on taking
summer classes, the Economics 321 must be taken to satisfy
this requirement. Also Finance 341 is a prerequisite
for Finance 344.
|
| Senior Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| Finance 450 |
3 |
Finance 348 |
3 |
| Finance 442 |
3 |
Finance 443 |
3 |
| Finance 347 |
3 |
Business 458 |
3 |
| Non-Business Elective |
3 |
Non-Business Elective |
3 |
| Humanities Elective |
3 |
Non-Business Elective |
3 |
| Total Credits |
15 |
Total Credits |
15 |
| Total Hours Required for Degree 123
|
|
Back to Table of Contents
FINANCE COURSES (FIN)
Coordinator: Dr. Neil F. Riley
246 Investments and Personal Finance (3) As needed. Examines
investment alternatives available to the individual. Insurance programs,
real estate, and securities. Emphasis on the analysis of securities
and the operation of the securities market.
301 Finance Fundamentals (3) (Prerequisite: Admitted
to School of Business or permission of the school) Sources of personal
income, saving and consumer spending patterns. Development of techniques
for planning and budgeting consumption expenditures and saving,
with special emphasis on the use of saving allocations to achieve
personal goals; real property, insurance, financial investment,
retirement, estate and tax planning, time value of money, and applied
statistics.
341 Financial Management (3) (Prerequisite: Accounting 201
and 202) F, S, SU. Study of the financial functions of economic
entities including financial analysis, financial planning, current
assets management, capital budgeting, obtaining funds from the capital
markets, and international finance. Computer applications.
344 Real Estate Finance (3) (Prerequisite: 341 or permission
of school) As needed. Study of basic real estate principles, including
land economics and use; property evaluation and appraisal; and the
legal, regulatory, and financial aspects of property sales, ownership,
and management.
347 Investments I (3) (Prerequisite: 341 and Economics 205) F, SU. Topics include investment media, markets, and objectives. Quantitative methods, including computerized techniques, are applied to risk-return, growth, and valuation analysis. Modern Portfolio Theory is applied. Real stocks are used, enabling students to invest in portfolios that meet their risk-return requirements.
348 Investments II (3) (Prerequisite: Finance 347) This course will provide the student with the skills necessary to evaluate stocks, bonds, and derivative securities and their impact on the investor's portfolio. The course will culminate in a group project that will include a forecast of the overall economy, an industry forecast, and finally an evaluation of the chosen firm.
366 Principles of Real Estate (3) (Prerequisite: Admitted
to the School of Business or permission of instructor) As needed.
An introduction to the study of real estate covering the aspects
of owning and using real estate. The course examines the bundle
of rights associated with real estate and the transfer of those
rights. It focuses on legal instruments, real estate brokerage,
financing methods and sources, and investment analysis. This course
is useful to individuals seeking to take the salesperson or broker
exam.
442 Advanced Corporate Finance (3) (Prerequisite: 341) F.
Study of advanced financial problems encountered by a firm in investments,
in management of assets, in obtaining of funds, and in special situations.
443 Financial Institutions and Markets (3) (Prerequisite: 341) S. The application of financial management principles to depository and non-depository financial institutions is studied. Asset/liability management, risk management strategies and techniques, financial markets, and financial instruments are covered. Written case analyses will be required.
450 Cash Management (3) (Admission into the School of Business or permission of school) Designed to further the study of the financial management of a firm's current assets and current liabilities, this course completes the fundamental knowledge and skills required to be a cash manager in a modern business. Completion of this course is one of the requirements for a student to participate in the Certified Cash Management Associate Program.
497 Special Studies (3), (2), or (1) (Prerequisite: Permission
of school) As Needed. Open only to juniors or seniors with a grade
point average of 3.0 or higher in their major courses. A maximum
of 3 semester hours may be earned. All individual research projects
are reviewed by three faculty members from two different disciplines.
May be taken for credit (3 hours) towards the Honors degree by special
arrangement.
Back to Table of Contents
FOUR-YEAR PLAN FOR MANAGEMENT MAJORS
| Freshman Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| English 112 |
3 |
English 200 |
3 |
| Math 111 |
3 |
Math 140 |
3 |
| Art 101, Music 101, or Theatre 101 |
3 |
Computer Science 150 |
3 |
| Business 150 |
3 |
Political Science 101 or 103 |
3 |
| Science and Lab |
4 |
Science and Lab |
4 |
| Total Credits |
16 |
Total Credits |
16 |
| Management majors are encouraged
to take Psychology 206/216 as one of the natural sciences
required in the General Education program. |
| Sophomore Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| Accounting 201 |
3 |
Accounting 202 |
3 |
| Economics 203 |
3 |
Economics 204 |
3 |
| Business 205 |
3 |
Business 206 |
3 |
| Speech communication 101 |
3 |
Literature |
3 |
| Science and Lab |
4 |
History |
3 |
| Total Credits |
16 |
Total Credits |
15 |
Apply for admission to the
B.B.A. program after accumulation of 55 hours.
Plan Junior and Senior courses carefully – the courses are not offered every semester. |
| Junior Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| Non-Business Elective |
3 |
Humanities Elective |
3 |
| Management 355 |
3 |
Finance 341 |
3 |
| English 305 |
3 |
Management Information Systems 327 |
3 |
| Marketing 331 |
3 |
Management 353 |
3 |
| Management 351 |
3 |
Non-Business Elective |
3 |
| Total Credits |
15 |
Total Credits |
15 |
| Senior Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| Humanities Elective |
3 |
Business 458 |
3 |
| Management 352 |
3 |
Management Elective (300/400-level) |
3 |
| Management 454 |
3 |
Non-Business Elective |
3 |
| Management Elective |
3 |
Non-Business Elective |
3 |
| Business Elective |
3 |
|
|
| Total Credits |
15 |
Total Credits |
12 |
| Total Hours Required for Degree 120 |
|
Back to Table of Contents
MANAGEMENT COURSES (MGT)
Coordinator: Dr. Robert E. Pugh
308 Management Science and Operations Management (3) (Prerequisite:
Business 205) F, S, SU. Applications of hypothesis testing, simple
linear regression, and multiple linear regression. Study of the
basic operations management aspects of business, including the models
of the production system, forecasting of demand, and total quality
management. Coverage of the mathematical structure, the solution
procedures, and the applications of basic management science models,
including linear programming and network modeling. Use of computer
software to solve problems. Credit cannot be received for both MGT
308 and MGT 373.
351 Management of Organizations (3) F, S, SU. Principles
of management, emphasizing the managerial functions of planning
and decision-making, organizing, leading, and controlling. Fundamental
organizational principles and organizational theory are presented
with emphasis on how they affect the management of organizations,
domestic and international.
352 Organizational Behavior (3) (Prerequisite:
351) F, S. Study of individuals and small groups within organizations.
Topics include personality, leadership, motivation, decision making,
groups and teams, behavioral effects of control systems and structural
design, and organizational culture.
353 Human Resource Management (3) (Prerequisite: 351) F, S. A survey course providing students an introduction to the key functions in the field of human resource management. The course stresses the relevance of strategic HRM to organizational operation and its use in support of strategic organizational goals. Topics include legal issues, recruitment, selection, training, performance appraisal, compensation, benefits and organizational discipline.
355 Production and Operations Management (3) (Prerequisite:
BUS 205) F, S, SU. Study of the production and operations component
of business. Topics include capacity and location planning, inventory
management, scheduling of jobs and projects, and quality assurance
and control. Use of quantitative methods.
373 Management Science(3) (Prerequisite: MGT 355) S. Applications
of hypothesis testing, simple linear regression, and multiple linear
regression. Coverage of the mathematical structure, the solution
procedures, and the application of basic management science models,
including linear programming, network modeling and simulation. Study
of project management methods and techniques. Use of computer software
to solve problems. Credit cannot be received for both MGT 308 and
MGT 373.
452 Advanced Human Resource Management (3) (Prerequisite:
353) F. Focuses on three subareas of Human Resource Management:
1) Equal Employment Opportunity, 2) Wage and Salary Administration,
and 3) Recruitment and Selection. Course covers state and federal
legislation impacting all topics and exposes students to mechanics
of the three areas and how they operate within the firm.
454 Entrepreneurship and Small Business Management (3) (Prerequisite: FIN 341, MKT 331, MGT 351, or permission of school) F, S. Study of the special problems of initiating and managing a small business. Integrates the functions of finance, marketing, and management and stresses the special discipline and characteristics required of the small business entrepreneur.
455 Current Issues in Management (3) (Prerequisite: 351)
By arrangement. Exposes students to the latest developments in the
field of management. Current topics are pursued, including the areas
of international business, social responsibility of business, entrepreneurship
and small business, human resource management and labor relations,
business strategy, and production and operations management.
MGT 356 Process Improvement and Quality Control
(3) (Prerequisite: MGT 355) S. A study of management philosophy,
practices and analytical processes implemented in quality planning
and administration of products and services. Topics include coporate
culture, quality design, human factors and motivation, quality audinting,
service quality, quality assurance, quality circles, and conformance
to design.
MGT 357 Management of Service Operations (3) (Prerequisite:
MGT 355) S. This course focuses on the challenges of managing service
operations. The major topics covered are those critical to achieving
operational excellence, including the design and delivery of services,
service productivity, revenue management, risk management, customer
contact management, service quality and customer retention, capacity
management, and demand management.
460 International Management (3) (Prerequisite:
351) This course is designed to provide students with an introduction
to the managerial challenges of international business.
467 Supply Chain Management (3) (Prerequisite:
MGT 373) F. Focuses on the process of planning, implementing and
controlling supply chain operations from initial raw materails to
the finished product. Examines the analytical modeling of various
aspects of a supply chain including product flows; the information
flows; and the relationships among supply chain participants.
MGT 468 Production Planning and Control (3) (Prerequisite:
MGT 373) F. This course provides an in-debth study of the full spectrum
of activities of production managers. Topics covered include forecasting,
independent demand inventory management, just-in-time inventory
management, materials requirement planning, capacity planning, production
activity control, and master production scheduling. Emphasis will
be given to the use of personal computers to support decision making.
497 Special Studies (3), (2), or (1) (Prerequisite: Permission
of school) By arrangement. Open only to juniors or seniors with
a grade point average of 3.0 or higher in their major courses. A
maximum of 3 semester hours may be earned. All individual research
projects are reviewed by three faculty members from two different
disciplines. May be taken for credit (3 hours) towards the Honors
degree by special arrangement.
Back to Table of Contents
FOUR-YEAR PLAN FOR MANAGEMENT INFORMATION SYSTEMS MAJORS
| Freshman Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| English 112 |
3 |
English 200 |
3 |
| Math 111 |
3 |
Math 140 |
3 |
| Computer Science 150 |
3 |
Computer Science 190 (Non-Bus Elec) |
3 |
| Business 150 |
3 |
Political Science 101 or 103 |
3 |
| Science and Lab |
4 |
Science and Lab |
4 |
| Total Credits |
16 |
Total Credits |
16 |
| Sophomore Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| Accounting 201 |
3 |
Accounting 202 |
3 |
| Economics 203 |
3 |
Economics 204 |
3 |
| Business 205 |
3 |
Business 206 |
3 |
| Speech Communication 101 |
3 |
Literature |
3 |
| Science and Lab |
4 |
Management Information Systems 225 |
3 |
| Total Credits |
16 |
Total Credits |
15 |
Apply for admission to the
B.B.A. program after accumulation of 55 hours.
Plan Junior and Senior courses carefully – the courses are not offered every semester. |
| Junior Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| Management 351 |
3 |
Finance 341 |
3 |
| History |
3 |
Management 373 |
3 |
| Art 101, Music 101 or Theatre 101 |
3 |
Management Information Systems 347 |
3 |
| Management 355 |
3 |
Management Information Systems 447 |
3 |
| Management Information Systems 327 |
3 |
English 305 |
3 |
| Total Credits |
15 |
Total Credits |
15 |
| Senior Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| Management Information Systems 378 |
3 |
Business 458 |
3 |
| Management Information Systems 497/elective |
3 |
Management Information Systems 477 |
3 |
| Management Information Systems 467 or Management 467 |
3 |
Non-Business Elective |
3 |
| Marketing 331 |
3 |
Non-Business Elective |
3 |
| Humanities Elective |
3 |
Non-Business Elective |
3 |
| Total Credits |
15 |
Total Credits |
15 |
| Total Hours Required for Degree 123 |
|
Back to Table of Contents
MANAGEMENT INFORMATION SYSTEMS COURSES (MIS)
Coordinator: Dr. Allen E. Smith
Credit toward graduation will be granted only once in those courses in Computer Science and in Management Information Systems that carry identical course titles.
225 Modern Programming (3) (Prerequisite: A grade of C or better in CS 190 or permission of school) F, S, SU. A continuing study of the concepts presented in CS 190. Topics include problem solving, algorithm and program development, data types and operations, objects and classes, arrays, and event-driven programming.
327 Information Systems Fundamentals (3) (Prerequisite: CS 150) F, S, SU. Study of basic systems issues that concern the introduction of technology into the firm and the management of technology-based systems in business organizations.
337 Business Systems Analysis and Design (3) (Prerequisite: 225 and 327) S. Study of systems integration, the analysis of existing systems, and the design of new systems.
347 Business Data Communications (3) (Prerequisite: 327)
F, SU. Analysis of technical and management problems and issues
associated with the use of data communication technology in business.
378 Business Decision Support Systems (3) (Prerequisites:
MIS 225, MGT 373) F. An analytical, information technology based,
approach to the process of management decision-making. Examination
of decision-making productivity via the integration of computer-based
data management technologies (within a modeling environment) and
the use of information as inputs to quantitative and qualitative
models for the purpose of aiding decision-makers. Emphasis is placed
on the development of "user friendly" systems for productive
solutions to real-world business problems.
447 Data Base Management (3) (Prerequisite: 327) F. Advantages and disadvantages of a DBMS, DASD concepts, applied data structures, data definition language, data manipulation language, hierarchical data models, relational data models, network data models, data base design, operations in an on-line environment, data base administration, and current trends.
457 Management Information Systems (3) (Prerequisite: 327, MGT 351, MKT 331, and FIN 341) F, S, SU. Analysis of problems in planning, developing, and administering information systems in business organizations.
467 E-Commerce – Data Driven Web Application Design
(3) (Prerequisite: MIS 447, Management 351, Marketing 331, and Finance
341) F. E-Commerce focuses on webpage design beginning with
the development of static web pages and progressing to dynamic web
page design and incorporating database content in the web page using
server-side and client-side script languages.
477 Special Topics in Information Systems (3) (Prerequisites: 337, 347, 447, 467) S. A project course in which students will analyze, design, develop and where possible implement a working information system to resolve a real world problem. Students will manage the project and prepare working documentation of the project management activities including time management, resource management, PERT/CPM analysis and Cost/Benefit analysis. In addition students will prepare documentation for use and maintenance of the information system.
497 Special Studies (3) (2) (1) (Prerequisite: 377, 467,
477) S. Open only to juniors or seniors with a grade point average
of 3.0 or higher in their major courses. A maximum of 3 semester
hours may be earned. All individual research projects are reviewed
by three faculty members from two different disciplines. May be
taken for credit (3 hours) towards the Honors degree by special
arrangement.
Back to Table of Contents
FOUR-YEAR PLAN FOR MARKETING MAJORS
| Freshman Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| English 112 |
3 |
English 200 |
3 |
| Math 111 or 121 |
3 |
Math 140 |
3 |
| Art 101, Music 101, or Theatre 101 |
3 |
Computer Science 150 |
3 |
| Business 150 |
3 |
Political Science 101 or 103 |
3 |
| Science and Lab |
4 |
Science and Lab |
4 |
| Total Credits |
16 |
Total Credits |
16 |
| Sophomore Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| Accounting 201 |
3 |
Accounting 202 |
3 |
| Economics 203 |
3 |
Economics 204 |
3 |
| Business 205 |
3 |
Business 206 |
3 |
| Speech Communication 101 |
3 |
Science and Lab |
4 |
| Non-Business Elective ** |
3 |
History |
3 |
| Total Credits |
15 |
Total Credits |
16 |
Apply for admission to the
B.B.A. program after accumulation of 55 hours.
Plan Junior and Senior courses carefully – the courses are not offered every semester. |
| Junior Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| Non-Business Elective |
3 |
Humanities Elective |
3 |
| Management Information Systems 327 |
3 |
Management 355 |
3 |
| English 305 |
3 |
Finance 341 |
3 |
| Marketing 331 |
3 |
Marketing 335 |
3 |
| Management 351 |
3 |
Non-Business Elective** |
3 |
| Total Credits |
15 |
Total Credits |
15 |
| Senior Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| Literature |
3 |
Business 458 |
3 |
| Marketing 333 |
3 |
Marketing 432 |
3 |
| Marketing 334 |
3 |
Business Elective |
3 |
| Business or Marketing Elective |
3 |
Business or Marketing Elective |
3 |
| Non-Business Elective |
3 |
|
|
| Total Credits |
15 |
Total Credits |
12 |
| Total Hours Required
for Degree 120
**Please discuss with adviser the selection
of non-business electives.
Electives in areas of mass communication, foreign languages
and psychology are highly recommended. |
|
Back to Table of Contents
MARKETING COURSES (MKT)
Coordinator: Dr. Kay W. Lawrimore-Belanger
331 Principles of Marketing (3) F, S, SU. Basic principles of marketing. Emphasis is placed on consumer's role in marketing and on marketing environment. The basic product, place, price, and promotion decisions are examined.
333 Marketing Research (3) (Prerequisite: 331 and Business
205) F, S. Research methods and procedures in the marketing process;
emphasis on the sources of market data sampling, preparation of
questionnaires, collection and interpretation of data, and the relation
of market research to the policies and functions of the business
enterprise are studied.
334 Consumer Behavior (3) (Prerequisite: 331) F. Study of the consumer decision process in the marketing context. Selected concepts from psychology, sociology, anthropology, and other behavioral disciplines are analyzed to develop the student's ability to understand and predict reactions of consumers to marketing decisions.
335 International Marketing (3) (Prerequisite: 331) F, S. Focuses on the role of marketing in today's global economy. Environmental differences among nations will be discussed and emphasis will be placed on the modifications of marketing thought and practices that these environmental differences require. While these important differences will be discussed, world markets where products are becoming standardized will also be emphasized. Topics include corporate organization for international marketing, the nature of marketing information and research in the international arena, and the challenges facing managers who must make international marketing decisions.
338 Personal Selling and Sales Management (3) (Prerequisite:
331 or permission of school) S. Development of an understanding
and appreciation of the personal selling process. Basic sales concepts,
principles, and techniques are examined. Personal selling skills
are enhanced through discussions, role playing, and sales presentations.
339 Marketing Communications (3) (Prerequisite: 331 or permission
of school) F. In-depth examination of marketing communication tools
as they relate to marketing management. Particular topics to be
covered include attitude and persuasion strategies, advertising
management, direct marketing, and sales promotion.
430 Field Experience in Applied Marketing (1) As Needed. Exposes students to the latest developments in the field of marketing. Emphasizes the role of a marketer as the organization's decision maker. Provides the students with interaction with professional business leaders and experience with the application of marketing theory.
432 Marketing Management (3) (Prerequisite: 331 and 333
or permission of school) F, S. This course is designed to address
the challenges of marketing in a rapidly changing environment. Emphasis
is placed on analyzing the internal and external marketing environments
to extract useful information from raw marketing data. Students
will learn to apply knowledge and concepts of marketing, such as
product differentiation, market segmentation, and marketing research,
in the development of a marketing plan.
440 International Marketing Strategy (3) (Prerequisite:
335) As needed. Through the use of case analysis and computer simulation,
students experience firsthand the complexity of making detailed
marketing decisions in a competitively dynamic environment. Students
assume responsibility for making decisions regarding prices, distribution,
sales force management, and marketing research allocations. Emphasis
is placed on integrating marketing research, corporate resources,
and industry characteristics to respond to today's problems and
to anticipate future problems and opportunities. Focus is on the
global market.
497 Special Studies (3), (2), or (1) (Prerequisite: Permission
of school) As Needed. Open only to juniors or seniors with a grade
point average of 3.0 or higher in their major courses. A maximum
of 3 semester hours may be earned. All individual research projects
are reviewed by three faculty members from two different disciplines.
Back to Table of Contents
NONPROFIT MANAGEMENT COURSES (NPM)
Coordinator: TBA
351 The Nonprofit Sector: Structure and Dynamics (3) (Prerequisite:
Junior status or permission of the program coordinator) F.
Basic dimensions of the American nonprofit sector, review of theories
for its development and its role in society, and overview of the
financial and legal aspects of the sector. Examination of the various
types of nonprofits, including religious, social services, health
care, education and research, advocacy, arts and culture, international,
grantmakers, and mutual benefit organizations. Identification
of trends and likely future directions of American nonprofits.
352 Managing the Nonprofit Organization (3) (Prerequisite: 351) S. An introduction to managing and improving the performance of nonprofit organizations in an environment of pressure from stakeholders to rationalize management practices, show measurable outcomes, and keep administrative cost low. Major topics include strategic planning, strategic management, strategic marketing, fund-raising managing, public relations, political support, international opportunities, information technology, financial management, human resource management, and management of legal processes.
ECONOMICS
Coordinator: Dr. Ben L. Kyer
The School of Business offers three degree programs in economics: (1) a Bachelor of Business Administration degree program with a major in business economics, (2) a Bachelor of Science degree program with a major in economics, and (3) a Bachelor of Arts degree program with a major in economics.
The requirements for the Bachelor of Business Administration degree
are described earlier in this chapter. The requirements for the
Bachelor of Science and Bachelor of Arts degrees appear below. A
complete listing of courses in economics begins on page 155.
MAJOR
The Bachelor of Science degree with a major in economics requires the following:
- 27 semester hours above Economics 203 and 204, including Business 205 and Economics 310, 320, and 450
- Completion of two semesters of mathematics, including Mathematics 140 or Mathematics 201
- English 305
- Minor/collateral requirements (two options)
a) two 12-hour collaterals approved by the faculty adviser
b) an 18-hour minor approved by the faculty adviser
To earn a Bachelor of Arts degree with a major in economics, a student must satisfy all requirements for the Bachelor of Science degree and complete a foreign language through 202.
The minimum number of semester hours required in major courses
for a major in economics is 30. The minimum number of semester hours
in all courses (major and non-major) required for the major in economics
is 120.
MINOR
A minor in economics requires 18 semester hours and must include Economics 203, 204, 310, and 320.
COLLATERAL
A collateral in economics requires 12 semester hours and must include Economics 203, 204, and either 310, or 320.
FOUR-YEAR PLAN FOR ECONOMICS MAJORS
| Freshman Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| English 112 |
3 |
English 200 |
3 |
| Math 111 |
3 |
Math 140 or 201 |
3 |
| Science** |
3 |
Science ** |
3 |
| Art 101, Music 101, or Theatre 101 |
3 |
History |
3 |
| Non-Business Elective |
3 |
Political Science 101 or 103 |
3 |
| Total Credits |
15 |
Total Credits |
15 |
| Sophomore Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| Economics 203 |
3 |
Economics 204 |
3 |
| Humanities |
3 |
Business 205 |
3 |
| Science** |
3 |
English |
3 |
| Minor Requirement |
3 |
Minor Requirement |
3 |
| General Elective |
3 |
Science Requirement** |
3 |
| Total Credits |
15 |
Total Credits |
15 |
**Science requirement of 12 hours may be completed by taking three sciences with labs or four sciences without labs.
Plan Junior & Senior courses carefully-the courses are not offered every semester. |
| Junior Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| Humanities Requirement |
3 |
Economics Elective |
3 |
| Economics 310 |
3 |
Economics Elective |
3 |
| Economics 320 |
3 |
Minor Elective |
3 |
| Minor Requirement |
3 |
General Elective |
3 |
| General Requirement |
3 |
General Elective |
3 |
| Total Credits |
15 |
Total Credits |
15 |
| Senior Year |
| Course |
Fall Sem. Hrs. |
Course |
Spring Sem. Hrs. |
| English 305 |
3 |
Economics 450 |
3 |
| Economics Elective |
3 |
Minor Requirement |
3 |
| Economics Elective |
3 |
General Elective |
3 |
| Minor Requirement |
3 |
General Elective |
3 |
| General Elective |
3 |
Economics Elective |
3 |
| Total Credits |
15 |
Total Credits |
12 |
| Total Hours Required
for Degree 120
To earn a Bachelor of Arts degree with
a major in economics, a student must satisfy all requirements
for the Bachelor of Science degree and complete a foreign
language through 202. |
|
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COMPUTER SCIENCE
Coordinator: Dr. Kenneth M. Araujo
MAJOR
A major in computer science requires:
- Major Core (27 semester hours)
CS 226, 227, 280, 310, 313, 318, 340, 350, 401, and 410
- Nine hours from CS 330, 360, 420, 425, 430, 437, 440.
- Three hours of CS 480 - Senior Seminar
- Math 230, which should normally be completed before taking any computer science course above the 299 level
- Either CHEM 101-102 or PHYS 201-202 (Physics recommended), together with the accompanying laboratories
- A minor in applied mathematics consisting of Math 201, 202, 230, 312, and either 203 and 425 or 304 and 305
- In order to be eligible to register for Computer Science courses
at the 300-level or above, students majoring in Computer Science
must have obtained a grade point average of 2.25 or higher on
all courses required in the Computer Science major or minor, and
must have an overall grade point average of 2.0 or better
No additional minor or collateral is required.
The minimum number of semester hours required in major courses for a major in computer science is 42. The minimum number of semester hours in all courses (major and non-major) required for the major in computer science is 120.
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MINOR
A minor is offered in computer science and consists of:
CS 190 or CS212
CS226
CS227
Three courses chosen from CS 280 or higher. (Math 230 is a prerequisite for taking computer science courses above the 299 level.)
COLLATERAL
Collateral in computer science requires 12 semester hours in computer science above the 199 level, at least 6 hours of which must be above the 299 level.
OTHER INFORMATION
Credit toward graduation will be granted only once in those courses in Computer Science and in Management Information Systems that carry identical course titles, and in those courses in Computer Science and in Mathematics that carry identical course titles.
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COMPUTER SCIENCE COURSES (CS)
150 Microcomputers and Software Applications I (3) (Prerequisite:
Eligibility to take Math 111 [or higher]) F, S, SU. Introduction
to microcomputer hardware and software. Topics include computer
fundamentals, word processing, electronic spreadsheets, databases,
and other microcomputer application areas. Solutions for several
problems using microcomputers and commercial software will be required.
190 Programming Fundamentals (3) F, S, SU. Introduction
to problem-solving and algorithm development techniques based on
the program development process. Study of basic computer concepts
and computer systems; elementary data types and data structures;
input and output processing; control structures; modular program
design; elementary file processing; algorithm design and evaluation.
Students will apply these ideas by analyzing specifications, designing
solutions, and implementing programs based on this analysis and
design.
212 Introduction to FORTRAN (3) (Prerequisite/Corequisite: Math 201 or permission of school) (Same as Math 212) F, S, SU. A study of programming to include input and output procedures, arithmetic and logical operations, DO loops, branching procedures, arrays, declaration statements, and subroutines. Application of these ideas by writing, running, and correcting programs.
225 Modern Programming (3) (Prerequisite: A grade of C or better in CS 190 or permission of school) F, S, SU. A continuing study of the concepts presented in CS 190. Topics include problem solving, algorithm and program development, data types and operations, objects and classes, arrays, and event-driven programming.
226 Programming and Algorithmic Design I (3) (Prerequisite: C or better in 190 or permission of school) F, S, SU. Introduction to problem-solving with algorithm and program development. Includes: problem analysis, algorithm representation and verification, scalar and structured data types, file input and output, techniques for program design, coding, testing, and documentation and basic sorting, and searching algorithms.
227 Programming and Algorithmic Design II (3) (Prerequisite: C or better in 226) F, S, SU. Continuing study of algorithmic design, implementation, and analysis including object oriented design and implementation, abstract data types, stacks, queues, and linked structures.
280 Digital Systems Design (3) (Prerequisites: A grade of
C or better in 212, or 227, and a grade of C or better in Math 230)
F. Starting from a description of digital circuits regarded as functional
blocks, the course leads to a consideration of the logical design
of combinational and sequential digital systems. Topics include
binary representation of information, gate types, combinational
circuit design, counters, registers, arithmetic circuits, sequential
circuit design, and programmed logic. Students will gain practical
experience by applying lecture material in a hands-on laboratory
setting.
310 Computer Architecture and Organization (3) (Prerequisite:
A grade of C or better in 280) S. A study of hardware organization,
memory addressing and structure, CPU-memory I/O relationships, organization
of computer processors, memories, and interconnections. Students
will look at processor control, data units, memory structure, microprogramming,
the role of assembly language, timing, I/O design, current architectures,
and alternate hardware designs. Must have a 2.25 grade point average
or higher in all courses which are required in the computer science
major or minor.
313 Systems Design and Development (3) (Prerequisite: A
grade of C or better in CS 226. Pre/corequisite: CS 227 ) F, S,
SU. Development of computerized systems focusing on structured systems
analysis and its application to information system software development.
Emphasis will be on problem analysis, correctness, reliability,
and maintainability. Must have a 2.25 grade point average or higher
in all courses which are required in the computer science major
and minor.
318 Data Structures and Algorithm Analysis (3) (Prerequisite:
A grade of C or better in 313) F, S. An overview of the structure
and implementation of data structures, including lists, trees, heaps,
and tables, and an examination of searching, sorting and other algorithms,
including implementation and analysis of their efficiency. Must
have a 2.25 grade point average or higher in all courses which are
required in the computer science major or minor.
330 Special Topics in Computer Science (3) (Prerequisite:
Permission of school) As Needed. In-depth study of an area of interest
in computer science. Different areas of study will be offered. Must
have a 2.25 grade point average or higher in all courses which are
required in the computer science major or minor. Must have a 2.25
grade point average or higher in all courses which are required
in the computer science major or minor. May be taken twice for academic
credit with departmental approval.
340 Software Design and Development (3) (Prerequisite: A
grade of C or better in 318 or permission of school) S. Study of
design techniques used in creating large program packages, organization
and management of projects, and application of techniques in team
projects. Must have a 2.25 grade point average or higher in all
courses which are required in the computer science major or minor.
350 Theory of Computation (3) (Prerequisite: A grade of
C or better in 318 and Math 230) F. Introduction to the abstract
concepts encountered in machine computation. Topics include finite
automata, regular expressions, and formal languages, with emphasis
on regular and context-free grammars. Questions related to decidability
and undecidability are looked at by considering various models of
computation including Turing machines, recursive functions, and
universal machines. Must have a 2.25 grade point average or higher
in all courses which are required in the computer science major
or minor.
360 Introduction to Computer Graphics (3) (Prerequisite:
A grade of C or better in 318; Math 304 is strongly recommended)
F. Principal topics include graphics devices, vector vs. raster
graphics, lines and curves, animation, linear transformations, three-dimensional
graphics and wire-frame models, and viewing objects with the synthetic
camera. Must have a 2.25 grade point average or higher in all courses
which are required in the computer science major or minor.
401 Programming Languages (3) (Prerequisite or corequisite:
350) S. Study of formal language concepts, language syntax and semantics,
language design and implementation, data types, data abstraction,
control structures, procedure mechanisms, lexical analysis, parsing,
and run-time organization as exemplified by a variety of programming
languages and paradigms. Must have a 2.25 grade point average or
higher in all courses which are required in the computer science
major or minor.
410 Operating Systems (3) (Prerequisite: A grade of C or
better in 310 and 318) F. Study of sequential processes and concurrent
program concepts and their application to operating system design;
synchronization constructs: monitors, conditional critical regions,
and the use of semaphores; resource concepts, resource allocation
and management; dynamic protection and the structure of operating
systems. Must have a 2.25 grade point average or higher in all courses
which are required in the computer science major or minor.
420 Compiler Construction (3) (Prerequisite: A grade of
C or better in 318 and 350; prerequisite or corequisite: 401) AF.
Study of syntax and semantic analysis of source and target language;
language translation and translators; a one-pass compiler model;
phases of a compiler; lexical and syntax analysis; parsing; error
recovery; intermediate code generation; code optimization; final
code generation. Must have a 2.25 grade point average or higher
in all courses which are required in the computer science major
or minor.
425 Numerical Analysis (3) (Prerequisite: Math 203 and a
grade of C or better in one of 212 or 227) (Same as Math 425) F.
Study of techniques and types of errors involved in computer applications
to mathematical problems. Topics include techniques for solving
equations, systems of equations, and problems in integral calculus.
Computer solutions for several problems will be required. Must have
a 2.25 grade point average or higher in all courses which are required
in the computer science major or minor.
430 Data Base Management Systems Design (3) (Prerequisite:
A grade of C or better in 313 or permission of school) AS. Close
study of the goals of DBMS, various data models and their implementations,
normalization, file organization, security, and integrity. Must
have a 2.25 grade point average or higher in all courses which are
required in the computer science major or minor.
437 Artificial Intelligence (3) (Prerequisite: A grade of
C or better in 318 and Math 230; 350 is recommended.) AS. An introduction
to the fundamental principles of artificial intelligence: problem-solving
methods, state-space representation, heuristic search, problem-reduction
techniques, machine inference, game-playing, knowledge representation,
and cognitive processes. Applications of these concepts to practical
problems in society will be considered, looking at such areas as
neural networks, expert systems, robotics, natural language processing,
and computer vision. Must have a 2.25 grade point average or higher
in all courses which are required in the computer science major
or minor.
440 Computer Networks (3) (Prerequisite: A grade of C or better in 310 and 318) AF. A consideration of the technology and architecture of computer networks, emphasizing principles and concepts of both logical and physical connectivity and communication. Particular attention will be placed on network topology, transmission media, medium access, standards, internetworking, and network management and security.
480 Senior Seminar (3) (Prerequisite: Senior status or permission
of school) F, S. Students will be expected to plan, carry out, and
present the results of research projects. Faculty and off-campus
speakers will be invited to make presentations on current trends
in the computer industry including social and ethical issues as
well as technical topics. Students will participate in various forms
of assessment of their academic preparation. Must have a 2.25 grade
point average or higher in all courses which are required in the
computer science major or minor.
497 Special Studies (3), (2), or (1) (Prerequisite: Permission
of school) As Needed. Open only to juniors or seniors with a grade
point average of 3.0 or higher in their major courses. A maximum
of 3 semester hours may be earned. Academic Committee approval required
for each seminar and practicum. All individual research projects
are reviewed by three faculty members from two different disciplines.
Must have a 2.25 grade point average or higher in all courses which
are required in the computer science major or minor. May be taken
for credit (3 hours) towards the Honors degree by special arrangement.
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